NHL licensing agreement with Prodigy will include co-branded disc golf gear with all 32 teams and power all-new fan experiences inside arenas
Prodigy Disc, the innovation leader in disc golf, today announced a multi-year licensing agreement with the National Hockey League (NHL®) to become the first disc golf partner of the NHL. Prodigy will produce and market an exclusive range of licensed products featuring the League and all 32 team marks in Canada and the United States.
The first products to reach customers will include a unique and exciting line of branded discs for fans of both sports, which will see passion carry over from the rink to the course. Fans will now be able to throw some of their favorite Prodigy discs while supporting their favorite teams.
"We are thrilled to work with the NHL and bring their iconic brand to the sport of disc golf," said Michael Sullivan, President of Prodigy. "We think this will not only introduce the NHL to a new audience but also expand the reach of disc golf as a sport. We are excited to work with a fellow organization that prides itself in community outreach and youth development, pillars of the Prodigy brand.”
In addition to licensed products, Prodigy will also lead fan activations at various NHL events and venues throughout the 2023-24 season.
The first wave of Prodigy and NHL-branded disc golf equipment will be available for purchase on ProdigyDisc.com, ProdigyDisc.ca, and ProdigyDisc.eu just in time for the new NHL season. Stay tuned for more updates on this new collection.
The licensing agreement between Prodigy and the NHL is a natural fit, combining two sports that share a love for competition, community, and inclusion. The licensing agreement represents a unique opportunity for both organizations to reach new audiences and expand their brands into new markets. Disc golf is a growing sport that combines the precision and strategy of traditional golf with the fun and accessibility of flying discs. It is played by millions of people around the world, with thousands of courses in more than 40 countries.
